Jakarta TraxFM 101.4 is a radio station that had segmentation aged 15-25 years (men and women), social status ekomoni A, B, has a campaign "Brings out the coolness and goodness in you". Campaign is intended to encourage children teenage boy in order to have a cheerful and dynamic life, and also social values in their lives.
TraxFM listener is the listener who brings a combination between elements of "coolness" and "goodness" in themselves, to be able to make a positive difference. Music is another part of the TraxFM, where TraxFM play different types of music that interests teenagers, such as acid jazz, pop, rock, R & B, hip hop, alternative, and much more.
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